Graphic Designing Services

Graphic Designing Services play a crucial role in building brand image for your company. Branding businesses is a new concept in the age of a digital world. Not only your products your company too needs branding. And only professional graphic designers can give you a brand image that boosts your marketing strategies bringing consumer-driven traffic to your website. Graphic Design is indeed an innovative process that combines art and technology to effectively communicate ideas, to build brand image for your company, products or services.

Saroj Ads has professional graphic designers who give you a navigational-friendly and SEO-friendly websites with attractive designs in cool contrasting colours and pleasing font types. The websites we design for you are also browser-consistent that drive visitors straight to your website. Our graphic designing also include template design, mobile applications and other web market-centric interface designs that ensures free flow of visitors to your website.

Every company big or small needs brochures, business cards, catalogues, flyers and other business stationery. Our professional team of graphic designers has the capability to offer you a complete range of graphic designing services; right from designing of logos, brochures, business cards to catalogues, flyers; and other business stationery that perfectly represent your company’s profile and characteristics.

Logo designing is a complex process since logo is the face of your business and is the key entity of your business. It has to perfectly represent the company’s philosophy or Mission-Vision or Values in its design. We have a specialized Logo Designing Services at Saroj Ads. Our ace graphic designing team provide you with logo designs that perfectly befit your business philosophy. Our logo designs that perfectly represent your business are cool and beautiful and its finest details ultimately appeals to you and your customers as well.

Our Brochures Designing Services is the most sought after by eminent companies as well as small business companies. Brochures designed by us with engaging content complementing the artistic designs have helped many a companies to lure their customers in a compelling way.

Yes, our Website Designing Services at Saroj Ads first understand the needs, goals and mission-vision of your business thoroughly and then convert them innovatively into our graphic designing strategies. Our professional graphic designers incorporate all the nuances and aspects of your business philosophy into the website integrating the user-interface and user-experience so that the visitors can easily surf through your site without any hitches or snags. Indeed, the websites we design stand out a class apart from a legion of other websites. Focussing on professional and integrated branding for both small and large businesses is the hallmark of Saroj Ads. We not only provide your business graphic designing services but also work along with you providing the necessary support for your website bringing in more traffic to your site which in the end could effectively be converted into loyal consumers. Saroj Ads which is headquartered in Chennai is an established reputed company having spread is wings in Bengaluru, Delhi, and Hyderabad catering its services to the business houses in these cities. Of course, from these 4 cities alone Saroj Ads has extended its arm of services across all the cities in India. For more info on our Graphic Designing Services please contact Saroj Ads at +91 44 24464 122 / 383 and +91 44 4217 0484.

Here is how an advertising agency in India makes an ad

No company or an big reputed organisation can hype their market standards without promoting which can be done by the advertising agencies in India. According to me even a very small grocery store cannot make their business, without getting noticed by everyone. Have your observed? even a small house owner intimates to his neighbours and the known people to fill their vacant houses. This is also a kind of advertising so, do you understand, what are the big benefits of advertising? If your answer is no, then let me explain you the main deeds of advertising agencies. For example let us consider a Advertising Agency in Delhi, they will first take all the requirements of the client, for example if the client’s product is a toothpaste, and the company wants to promote it wide range, then the ad agency first gathers its staff and announces about the inputs and then initiates the strategy of making an ad.

As the ad is for tooth paste, ad agency chooses a kid and mother as the suitable actors to start the ad. Because, toothpaste is the kind of product which is used by everyone daily. So, basically it’s a known fact that, kids doesn’t maintain any restrictions in their food habits so, almost kids who are less than 12 years, their teeth will be decayed. So, kids are perfectly apt to this ad and mother is the pivotal role in this ad because she has to find the decayed teeth of her son and she has to consult the doctor and then doc suggests the client’s toothpaste. This is the main theme of this ad. Even many advertising agencies in Delhi follows the same type of traditional methods for their clients advertisements. Finally, ad agency executes the final plan. This involves shooting of the entire advertisement with these three characters, doctor, kid and mother. Adding the perfect dialogues and background music will stand major part of advertisement’s success.

Starting from very small advertising agency in india to top most one, almost all the ad agencies tends to follow some basic traditional methods such as promoting through newspapers and pamphlets. Are you looking to make advertisement of your company that too in unique way? Desiring to have all the public’s eyes on your ad? want to make your company’s unique mark in the current trending market? for all these questions, there is only one perfect answer – it is Sarojads. We at Sarojads have hands on experience of 26 years and we can understand your better than any other. Just log on to Sarojads.com and fulfill your dreams with us.

What is the job of Ad Agency

It’s a common knowledge that, an ad agency makes an utmost effort to promote a company or product or a service of its client. But, what are the inner practices of ad agency and secret behind the success of an ad agency compared to other is only known to few people. Ok, for an example let us consider an Ad Agency in Bangalore, like today’s companies most of them will have their own ad agency internally which can promote the company or its services in order to grab the potential customers towards it. But, based on the product or services, first it employs the different strategies for promoting it. Most of the ad agencies follows divide and rule policy which means, they will first divide the classes of people which is upper, lower and middle and depending up on the requirement of a product for those people from their client, they will analyze and finalize a strategy, which can grab the attention of targeted customers towards it. For example, if the product is about toys, then they will design such a plan or ad that, kids or middle age people can easily get attracted towards it. Generally, to the steal the concentration of kids, an ad agency has to create such an advertisement that, it should be very simple to understand and very interesting to watch for kids.

Ad Agency in Chennai too implements the same kind of strategies to bag the concentration of maximum number of public. As Chennai is the place of different ethnics, more people are from lower middle class, one can easily attract the attention of public by just explaining the uses of the product or service in simple language by giving advertisements and sharing pamphlets starting from a street to entire city and finally given mock presentations in malls which is the place of having all classes of people over there. Whereas, an Ad Agency in Hyderabad has several ways to attract the public’s view on the product or service of their client depending the location where they want to promote it.

If they want to promote their client’s output in a wide range from Television, then they first have to target the youth. Yes! if they see a product or service, which impress them a lot, they won’t lose their hope till they achieve it. That too if an ad agency has succeeded to satisfy a youth by their ad, then it can manage to satisfy the lower age group and higher age group people because, youth are the one who are present between both higher and lower age groups. Do you want to publish your ad? having desire to promote your company or service? Want to make your own ad? Just log on sarojads.com and full fill your dreams with us.

The history of television ads

A television advertisement consists of brief advertising spots of 10-second spot, 20-second spot to several minutes. The ads that last several minutes are called infomercials. Advertising has seen the transition from advertisements on papyrus leaves in ancient Greece and ancient Rome to the ads on walls through rock paintings in ancient Asia, Africa or other parts of the world dates back to 4000 BC. With the invention of paper in 105 AD, the advertisement has shifted its base to paper. And from paper to hoardings to print media to television ads it has been a long journey for the world of advertisement.

In fact without advertising you cannot even sell a hairpin, a pencil or a needle. Such is the power of advertisement and its influence on human minds. The more the ad is powerful, the more the ad leaves a deep impact on human minds calling him into action. A successful ad should change the buying profile of the consumers and compel them buy the one that the ad suggests.

Television ads leave a deep impact on the audiences changing their buying profile and tastes. When television was in its nascent stage in the early 1930s, it foresaw the advent of television ads and its deep impact on the viewers. Not until 1941, the first commercial was telecast on American TV. It was a simple television commercial that was aired on July 1st 1941 over New York station WNBC. It was telecast before a baseball game between Brooklyn Dodgers and Philadelphia Phillies. The ad ran like this. A picture of a clock was placed on a US map and the voiceover said, “America runs on Bulova time.” This 10-second spot which cost the watch company some $4 to $9 was an instantaneous hit with the viewers. Likewise the first television ad was broadcast in UK on 22nd September 1955 over ITV. The ad was Gibbs SR Toothpaste. While the first television ad in Asia was broadcast in Tokyo on August 28th 1953. The commercial was Seiko (then Seikosha), a clock that displayed the current time in the commercial.

Ever since, the television advertising has never looked back. Television advertising has become the mainstay of the business world. They clung to it to sell their products and services. Lots of creativity has flown under the waters since then. With television advertising companies mushrooming around the world, there is not a home which is not spared of commercial ads. Such is the popularity of commercial ads on television. Today, television advertisement is a trillion dollar business around the world.

Utilization of Information in advertising

Information is power. Without information the world does not exist. Information comes in varied forms like news, opinions, interviews, text, videos, written communiqué or spoken word. In fact, the world is encapsulated in information. Which is why, Frederick Forsyth, the famous bestselling internationally reputed author says in one of his books that Information is power. Having information is far better than having weapons and deploying that power at a right place, right time and in the right amount would win the war. He is absolutely right. Advertising agencies which uses information as effectively as they could and in a correct and effective manner are sure-shot winners.

Advertising Agency in Bangalore is of various kinds. And every advertising format uses information as effectively as it could. To dig into the information, lot of research has to go into it. And making the best of that information into powerful copy is an altogether a different art. A powerful copy should call consumers into action rather than feeling that the ad’s copy is simply the best. The ad copy should be fair and honest in describing the product and it should be made in a convincing manner. If the ad copy is powerful and effective quite complementing the image in the advertisement, only then the print media campaign becomes successful.

Well, coming to advertising, print media plays equally responsible role in ad campaigns. Print media consists of newspapers, magazines, and journals and works effectively as advertising campaign. Advertisements in print media stay longer than the TV commercials and radio spots as they are booked on the basis of a 10-second, 20-second, and 30-second or 2-minute slot. Ads in print media stay longer and allow the readers go through the ad a number of times.

The ads in newspapers, magazines, and journals reach the customers in an effective way. The print media ad campaign is also economical and cheaper than comparatively television ads and radio spots. Still radio spots and television ads are for one time booking. Several big-time ads published in the print media have made it big in the brand world. Such flexibility and adaptability of the newspapers, magazines and journals makes the ad campaigners to choose exactly the right print media for their brand or products.

Saroj Ads, one the best ad agencies in India, having branches in Chennai, Bengaluru, Hyderabad, and New Delhi has handled several print media campaigns effectively that yielded tremendous results for the products and the brands, which ultimately saw the smiles on the faces of their clients.

What is advertising campaign? Tips for effective ad campaign

Do you own a business. No matter what is its magnitude. It requires advertising to reach its objectives, to acquire the attention of the targeted customers. It is possible to reach a large number of targeted audiences through an advertising campaign. An advertising campaign found to help a lot in reaching a large number of targeted audiences. The advertising campaign is the advanced method of advertising. Since advertising campaign is known as an advanced method of advertising. Let us start to know what is advertising and what are the advanced methods of advertising to end with the advertising campaign and tips for an effective advertising campaign which are the objectives of this article.

Advertising

Advertising Agency in India or traditional advertising is a marketing communication made to acquire the attention of the targeted audience or consumers. Since the traditional advertising proved to reach more number of targeted audiences, advanced methods of advertising found to be more promising to reach the objectives of a business within the specified interval of time. Similar to any field related to business, advertising also adopted new technologies to reach more people and  referred as online advertising.

Online advertising

Online advertising can be known as the advanced method of advertising. Since advertising is a form of communication made through traditional media to gain the attention of the targeted audience. The online advertising uses internet to communicate the promotional content to get the attention of the targeted audience. It includes email marketing, search engine marketing (SEM), social media marketing along with many types of display advertising such as web banner advertising and mobile advertising. What ever may be the form of advertising either traditional or advanced, it is nothing but communicating a message about the product or service. As the distinction between traditional advertising and online advertising has been discussed. Next is advertising campaign or ad campaign, which is an another advancement in advertising. An ad campaign differs to have a theme and time frame from traditional advertising or online advertising. So let us go forward to know advertising campaign and tips for an effective ad campaign.

Advertising campaign

Since the word, campaign, refers to a series of operations done in an organized way to achieve a goal. An ad campaign or advertising campaign is also a series of advertisement messages communicated to share a single idea and theme of the business which make up an integrated marketing communication (IMC). More briefly, an Advertising Agencies campaign is a series of marketing communications or advertisements that provide promotional messages with a theme for  a specific interval of time. As the theme and time frame are the two qualities of an ad campaign that makes it different from all other forms of advertising. Determination of a theme for the advertising campaign is the critical part in ad campaigns. The theme is expected to set a tone for the individual advertisement. The theme of an ad campaign is nothing but the central message that will be communicated in the promotional activities. The campaign themes are usually developed with an intention to run an ad campaign for a specified period of time. But many of the ad campaigns are found to be short-lived or run for short durations due to the factors such as  ineffective theme or fluctuating market conditions and / or competition in the marketplace and marketing mix. So let us discuss about tips for an effective ad campaign.

Tips for effective ad campaign

Since the main objective of the advertising or ad campaign is to gain the attention of the targeted audience. Few of the important tips to run an ad campaign effectively are shown below.
Identify the targeted audience and design the ads to attract them or to gain their attention.
Concentrate to show all the benefits of the product through an ad or through a series of ads.
Focus to get the maximum exposure of the image you have or create an image for the firm or business, if you don’t have already and get  required exposure.
Spend money on the ad campaign to earn money in return, there should not be any constraint to invest money on it to reach its objectives.
Do some research to find the right place or space of interest of the targeted audience and advertise in the right place only
Prepare a budget plan to run an ad campaign most effectively.
Run an ad campaign through all channels that expected to reach a more targeted audience
Concentrate to attract the targeted audience only, if you are the owner of a small business. Since no product gets the attention of all the audience.
Review the results of the ad campaign to know whether it is reaching the targeted people or not.
Monitor the status of the ad campaign by asking new customers about your ads and interesting things in your advertisements.

How Print Advertising Agencies in India plays vital role in any business development?

Nowadays, establishing a company has became easy but promoting it and making the customers to have a look on the company and its product is the toughest task hence, nowadays, no company or the organizations are taking the risk of promoting it. They are just consulting the advertising agencies to promote their companies, brands and products. Among them, Print Advertising Agencies in India plays a major role in promoting the brand of a company to a wider extent. Have you ever observed the advertisements which looks more colorful will attract us more. As the technology is taking new shades everyday, there are advertising companies which comes with innovative ideas for the promotional purposes of their clients companies. As we all know, the first impression is the best impression, previously, a Print Advertising Agencies in Bangalore has started advertising a company in a pamphlets with attractive looks such as colorful borders and eyeball grabbing designs which hypes the curiosity of the reader to read the content inside the pamphlet.

Have you heard about social media promotions ever? if you have observed the sides of your social networking accounts, you can see too many ads which ensures you about the new releases (products or items) of the company. This is called social media advertising and in many areas like Metropolitan cities based on social media, many businesses are running and developing their era’s in wide manner. As Delhi is our capital city, we can get small product starting from hairpin to aeroplane over there. As I told you previously, every business needs promotion for its development, there are whooping amount of Print Advertising Agencies in Delhi. Depending up on the requirement of the client and company, each advertising agency draws a rough sketch and later takes various ideas from their creative designers and finally prepares a perfect sketch of final plan and then they executed it.

Even after making a perfect sketch, each advertising agency cross check their plans which are to be implemented as the final output to the customers. As their promotional strategies should increase their client companies business results, each advertising or print advertising agency will make sure that, their final sketch should bring maximum number of customers to their ad techniques which directly gives results to their client companies. Do you want to make an exclusive ad with awesome eyeballs grabbing appearances? don’t wander here and there and fall in trap. Just logon to sarojads.com and make your dreams come true with us.

Different types of Advertising Techniques

Before going to know about different types of advertising techniques, it is must for us to know what is advertising. Since advertising is defined as a form of marketing communication used to acquire the attention of consumers. It is required to promote a product or service offered in a business.

History of advertising

The history of advertising dates back to 3000 BC, when Egyptians used papyrus to make sales messages and wall posters. Later the method of advertising changed its way from using papyrus to communicate the messages. Thomas J. Barratt, from London has been called “the father of modern advertising”. Barratt created an effective advertising campaign for the products of Pears Soap Company, which involved the use of targeted slogans, images and phrases. One of the Barratt slogans is, “Good morning, Have you used Pears soap?” which became popular during the 19th century. Barratt used different tactics to associate the Pears brand with high culture and quality. Similarly, advertising was practiced using different tactics during the early 20th century. Advertising increased dramatically in the United States due to industrialization that expanded the supply of manufactured products. Industries recruited workers as consumers of factory products in order to profit from this higher rate of production. It did so through the invention of mass marketing designed to influence the population’s economic behaviour on a larger scale.  Advertisers in the United States of America have adopted the doctrine that human instincts could be targeted and harnessed into the desire to purchase commodities. Edward Bernays, a nephew of Sigmund Freud, is often considered as the founder of modern advertising as he associated with such type of advertising method during 1910′s and 1920′s. Later the psychologists Walter D. Scott and John B. Watson contributed applied psychological theory to the field of advertising after Bernays. The first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers during 1920′s. After that advertising techniques changed to use Television technology, the Internet and mobile technology.  We can observe advertising has always required a medium to communicate the message irrespective purpose.

Types of advertising

There are different types of advertising methods and techniques. It is good to remember that advertising is widely used for commercial use than for social cause since its origin. As advertising requires a medium or media, commercial advertising media include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (“logojets”), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Different techniques involved in advertising include Television advertising / Music in advertising, Infomercials, Radio advertising, online advertising, Domain name advertising, new media. Similarly, different techniques used in advertising commercial products include covert advertising, Press advertising, Billboard advertising, Mobile billboard advertising, In-store advertising, Coffee cup advertising, Street advertising, Sheltered outdoor advertising, Celebrity branding, customer-generated advertising and Aerial advertising.

Add Value To Your Product Through Advertising Agencies

Advertising a product and the promotions ​are changed these days and advertising agencies in India are following the latest promotions ​techniques ​to create ​awareness about ​a​ product. In other words, Advertising means promoting the value of a brand. It is not an easy thing to promote a product in the market and to gain the attention of the audience. Advertising Agency In Hyderabad will make this happen through their advertisement techniques. These agencies will follow two major mediums for advertising, offline and online mediums. Usually,​ the online medium means advertising through the internet and traditional medium means advertisement through TV, newspapers, magazines, etc.

Now, Ad Agencies in Bangalore plays a key role in the brand promotion and they will help to create ​a ​brand awareness about ​a product in the market. Online ad agencies use various tools like search engine optimization, banner ads, blog marketing, e-mail marketing for brand promotion. Therefore, you need to team up with ​the ​online advertising agencies in Vijayawada for better results. It is very important to select ​a correct creative Ad Agency In India​ in order​ to increase the maximum response from the audience. Mainly, advertising agencies in India choose Television commercials​, which is one of the best ways to promote a product. Ad Agencies try to advertise a product through ads and innovative strategies, because they help to gain the attention of audience. Advertising always carry a positive message about ​a product/services.

Your product will get the attention of the audience, if it is promoted in a creative way. Endorsing a product with the celebrities who are very popular ​,​ will be added an advantage. But, the ad must be very short and product description must be exact. If a product gets noticed in the market, the sale of the product will be increased immediately. Advertising agency in Hyderabad follows the best advertising methods and techniques to reach the consumer effortlessly. They will use advanced techniques, technology and ideas to interact with the people and they will create an awareness message about the product.

Saroj Ads is one of the top Advertising Agencies In Hyderabad, Bangalore, Chennai And Delhi ​, who​ frequently works to implement those creative ideas and work to develop the brand of your product. We offer the different types of creative ideas for business promotions at reasonable prices. We have been designing niche markets for several clients with its effective ad campaigns. Our professional and dedicated team brings tremendous results for the products and brands, which ultimately saw the smiles on the faces of our clients.

Role of Advertising in Business Promotion.

Advertising plays key role in the business promotion to increase sales for a product, service, idea or event. It maximizes the profits on a business product or service through customer attention in different ways. It can be defined in several ways. But the best suit definition of the advertising is “a non personnel communication of information usually displayed or provided with an aim to create awareness on a service or product to influence the strategy of the targeted audience”.

It remained as an important component in business promotion of a firm or agency even in the era of online communications and digital technology, either it is big or small. The person whose objectives are met through advertising is known as an advertiser. There are different types of methods discovered and developed to meet the objectives of the advertiser (client or manufacturer or investor). It can be done some times by an ad agency to promote a business service on behalf of a client. Cave paintings in some way represented advertising in ancient days. Advertising done by Egyptians on papyrus can be recognized as the earliest version of it. Advertiser is different from advertising agency, because he is the key person who invests on an advertisement to reach his aim of business.

Different types of advertising methods can be listed as Print, Guerrilla, Broadcast, Outdoor, Public Service, Product Placement, Cell Phone or Mobile and Online Advertising (aka Digital) etc. Advertising can be done through advertisements.

An advertisement can be defined as a written statement or a multimedia message (audio, video or audio –video content or a graphic image etc) communicated to attract the attention of the public on something related to them. For example commercial advertisements are played to attract the attention of the customer towards the audio or video or multimedia content on a product or service to influence his purchase strategy or his view on a product or service.

Advertising will influence the business in different ways. Advertising time, space, duration and its content plays major role in the promotion of a business. Advertising is a best choice to earn maximum profits for a long time on a product or service within short interval of time after its launch in the open market.

Saroj Ads is an advertising agency that adopted cutting edge technology of multimedia, digital technology and online communication technology along with all sorts of advertising technologies to promote a business service or product in the markets in and around India. Saroj Ads got the expertise to promote any business through different business promotion services. Some of the business promotion services of Saroj Ads include Ad Films Production, Graphic Designing, Print, TV and Theatre, Professional Photography, Customer Acquisition Marketing, Event Management, Customer Retention Marketing and Public Relations etc.

Ad agency plays vital role in the business development!

Population across the globe is rapidly increasing day by day. This is tending to increase the new business organizations from the public in order to survive. When a company or any organization desires to expand their business era, the main concept which comes into light is advertisement. Yes! advertisement plays a vital role in promoting business and earn more profits. Let’s consider an Ad Agency in India, where it takes up a company’s promotional job and promotes it in such a way that, the particular company grabs huge audiences attention which is required to gain huge profits. Hence, an ad agency plays a vital role in promoting any business. It’s a known fact to everyone that, a metropolitan city can fulfil the basic and major necessities of public. India has many major metro cities, like Delhi, Chennai, Hyderabad and Bangalore is important in one among them. Hence, there are many advertising agencies in Karnataka. When a town transfers from a big city and converted into a metropolitan city, public who are living in those cities wanted to mark their presence by expanding or establishing their new business.

This requires stuff like promotion and other basic techniques which can aware the public about their businesses. It’s a known fact that, one can know about you and your business, only when you have proper identity and recognition in the society. All these will be provided by the advertising agencies where they can easily take your business to everyone’s notice by the special promotional and other activities. It’s a known fact that, the film industry was located in Chennai first. As, Chennai is well developed now by many industrialists and government, Film Production Companies in Chennai are also rapidly increasing there.

How to launch a product effectively and successfully

You have a product that is to be launched into the market to capture the customers for it. How do you do it? You have all the resources and finances at your disposal, yet you do not know how to win the customers. For established eminent big companies product launch seems to be a kite flying for them; whereas for the relatively small or unknown companies product launch is a big daunting task. If they are inexperienced, they are sure to close shop before it is open; which goes to say that before the product is launched they have to shut down their companies for mismanaging the product launch. What is the solution in this case? Ad agencies are the best solution as for as the product launch is concerned. Ad agencies are equipped with all the necessary creativity, marketing strategies and logistics, the right kind of creative professionals and marketing experts that can handle your products launch in an effective way successfully pulling consumers towards your brand of products.

Still let us consider what goes into product launching. How’s the market demand for the new product or that of the products similar to yours? To find answers to these questions market research has become imminent. Once the market research is done based on the products’ USP and its qualities, then the style and kind of advertising campaign should be chosen. There are lots of advertising vehicles to choose from. Right from hoardings advertising to brochures to ad films to radio spots, digital marketing, print ads, theater ads, cinema slides, brand building strategies, media design and buying, advertising on the net, having blogs and a website, public relations and other aspects of advertising strategies and logistics help in launching a product successfully and effectively. Another aspect to be considered in choosing the right kind of advertising vehicle is your budget. A product launching company has to draw its advertising budget and choose the kind of advertising the product befits its launching.

Once the ad budget is decided, once the product is launched, and the customers start trickling in, one needs to concentrate on how to retain those customers. This is what is exactly called customer retention market. This is an altogether a different subject and a different kind of advertising campaign is needed.

Once the product is gaining good response in the marketplace, to sustain its value and credibility in the market, one needs to build a brand image for the product so that the consumers should remember the product for the long time to come. From product launch to customer acquisition to customer retention to brand building is a long way that only advertising agencies of the caliber of Saroj Ads dare to tread the path in the interest of its client’s products.

Importance of Radio and TV in today’s advertising media

Most of the business entrepreneurs believe that advertising on TV and Radio is beyond price range. But the fact is, advertising on local stations is an affordable one. Though the price range of national TV advertising is beyond the entrepreneur’s budgets, cost of advertising on cable television is affordable. It is important to remember by small-business owners that advertising on TV and radio generates more customers than any other type of advertising campaign. The key is to have a clear understanding of the market.

With proper planning small-business owners can approach broadcast advertising media for business promotion. It is also important to know more about media before reaching the broadcasting agency, and the only way for you to know about media is talking to a lot of people such as representatives from TV and radio stations, other business owners and your customers. Before going to understand the importance of Radio and TV in today’s advertising media, let us first know a few details about advertising on Radio and TV.

Advertising on Radio

Radio Advertising started from the year 1920, when so many non-profit organizations established their own radio stations including schools, clubs and civic groups. People were allowed to sponsor programs on Radio channels, whose business details will be mentioned at the beginning and at the end of the sponsored shows in exchange. Later Radio station owners allocated short duration of time to mention the business details of the person for an amount of money, when they realized that they could earn more money by selling the sponsorship rights in small time allocations, rather than selling the sponsorship rights to single business per show. This method led to increase the competition among the sponsoring persons to purchase the small intervals of time during a show on Radio channels. However, advertising on Radio stations helped the business owners to get maximum exposure to their business, as there was no other media to influence the people like Radio. Though, the Radio broadcasting technology faced competition from other media such as Television. Advertising on Radio remained a good option for the small business owners.

Advertising on Television

The trend of advertising has changed after the invention of the Television.  Business owners started advertising on commercial television platforms in the late 1940s and early 1950s. The DuMont Television Network started the practice of selling advertisement time to multiple sponsors in the early 1950s. The ‘DuMont Television Network’ began selling smaller blocks of advertising time to several businesses to compensate the production cost of different programs shown on it. This eventually became the standard for the commercial television industry in the United States. This method led the business sponsors to get control over the content of the show. The sponsors got the control over Television Networks in such a way to write the show. Though advertising on Television became expensive due to increasing competition among the business owners. It remained as a better option for business owners.

Advertising on Radio or Television Networks is a best option for the small business owners also due to the competition between different Radio and Television Networks established in the last decade.

Though, there are different methods available to promote a business and practice advertising. TV and Radio became the two options that a small business owner having proper knowledge about them can practice advertising through them.

Ad agency satisfies all the business needs!!

Whatever business you do without promotion, your business will be of zero value. This is where Ad Agency comes into picture. An ad agency takes all your promotional burden and advertisement efforts of your company and promotes in such a range that, you need not waste your time on planning the promotional activity of your business. Do you know, nowadays, all the ad agencies are getting down into sophisticated promotional methods, to reach the mark. For example, making campaigns on the social media platforms are grabbing huge attention of public. Because, today’s generation public are spending most amount of their time on the social media platforms by chatting with their dear ones and browsing on all the social platforms which consists of lot of useful stuff. So, by making social campaigns and posting ads on it, one can increase their identity to wide manner because the social platforms connect the people across the globe.

Do you know, as the population across the globe is increasing day by day, people are looking for better house, better life and better business. Hence there are whopping amount of Media Designing Services across the globe. Whatever kind of media design services it may be, it has its own mark in the society. A media design service will offer you different types of promotional methods and strategies that too in unique and attractive way. Whatever we do, it should be in creative way right? That is why there are lot of demand for Creative Ad Agency in Bangalore. The secret behind taking the name of Bangalore is, it is not only just a capital of Karnataka but, one of the biggest metropolitan cities in India.

Bangalore stands as number one in literacy and employment. Yes! according 2008 census, Bangalore has 13 million literate youth. We all know that, this city stands as biggest IT hub for all the today’ youth. Hence, there are many new business organisations which are evolving and establishing day by day. Promoting every business is not an easy task right? So, if you want to make your business to reach most amount of public just log on to Sarojads.com and bag exclusive deals with us.

This is how Ad agency plays vital role in the business development!

Population across the globe is rapidly increasing day by day. This is tending to increase the new business organizations from the public in order to survive. When a company or any organization desires to expand their business era, the main concept which comes into light is advertisement. Yes! advertisement plays a vital role in promoting business and earn more profits. Let’s consider an Ad Agency in India, where it takes up a company’s promotional job and promotes it in such a way that, the particular company grabs huge audiences attention which is required to gain huge profits. Hence, an ad agency plays a vital role in promoting any business. It’s a known fact to everyone that, a metropolitan city can fulfil the basic and major necessities of public. India has many major metro cities, like Delhi, Chennai, Hyderabad and Bangalore is important in one among them. Hence, there are many advertising agencies in Karnataka. When a town transfers from a big city and converted into a metropolitan city, public who are living in those cities wanted to mark their presence by expanding or establishing their new business.

This requires stuff like promotion and other basic techniques which can aware the public about their businesses. It’s a known fact that, one can know about you and your business, only when you have proper identity and recognition in the society. All these will be provided by the advertising agencies where they can easily take your business to everyone’s notice by the special promotional and other activities. It’s a known fact that, the film industry was located in Chennai first. As, Chennai is well developed now by many industrialists and government, Film Production Companies in Chennai are also rapidly increasing there.

The Prominence of Advertising for Good Launch

Advertising plays a very prominent part in the promotion of any person, product or a company. It is through this that the phase of a company is decided. The market value of a company also depends upon the way the company is introduced to the public. This is where the advertising agency plays a prominent role. It is indeed a very important part of any company and many companies spend a fortune trying to get the best ad agencies to work with them to get the best launch possible into the market. Most of the companies have in house Advertising Agencies while the others tend to hire Agencies to get the work done.

An Advertisement designed for a specific company should be able to portray the idea of the company in a very different way so that the idea gets stuck through ads. These ads, when are brought in frequent number of times, gets registered in the brain  and in directly influence the buying choices of the targeted customers.

There is a lot of difference between advertising and publicity. Please do not confuse Advertising with publicity. Here are a few major difference between publicity and advertising.Advertising always carries a positive message about your organisation because it is the content you pay for but publicity can be positive or negative because it comes from an impartial source. You have a lot of opportunities to show case your talent in advertising, but that’s not the same case with publicity.

Advertising always carries a positive message about your organisation because it is the content you pay for but publicity can be positive or negative because it comes from an impartial source. Most of the times in advertising social responsibility is ignored while in publicity special focus is given on social responsibility.If there is an person who is interested in advertising, please encourage them as there are now companies that are looking for new recruiters who are looking for candidates who are smart and witty and who could pull off the job, even if they are from another county soon.

Importance of Radio and TV in today’s advertising media

Most of the business entrepreneurs believe that advertising on TV and Radio is beyond price range. But the fact is, advertising on local stations is an affordable one. Though the price range of national TV advertising is beyond the entrepreneur’s budgets, cost of advertising on cable television is affordable. It is important to remember by small-business owners that advertising on TV and radio generates more customers than any other type of advertising campaign. The key is to have a clear understanding of the market.

With proper planning small-business owners can approach broadcast advertising media for business promotion. It is also important to know more about media before reaching the broadcasting agency, and the only way for you to know about media is talking to a lot of people such as representatives from TV and radio stations, other business owners and your customers. Before going to understand the importance of Radio and TV in today’s advertising media, let us first know a few details about advertising on Radio and TV.

Advertising on Radio

Radio Advertising started from the year 1920, when so many non-profit organizations established their own radio stations including schools, clubs and civic groups. People were allowed to sponsor programs on Radio channels, whose business details will be mentioned at the beginning and at the end of the sponsored shows in exchange. Later Radio station owners allocated short duration of time to mention the business details of the person for an amount of money, when they realized that they could earn more money by selling the sponsorship rights in small time allocations, rather than selling the sponsorship rights to single business per show. This method led to increase the competition among the sponsoring persons to purchase the small intervals of time during a show on Radio channels. However, advertising on Radio stations helped the business owners to get maximum exposure to their business, as there was no other media to influence the people like Radio. Though, the Radio broadcasting technology faced competition from other media such as Television. Advertising on Radio remained a good option for the small business owners.

Advertising on Television

The trend of advertising has changed after the invention of the Television.  Business owners started advertising on commercial television platforms in the late 1940s and early 1950s. The DuMont Television Network started the practice of selling advertisement time to multiple sponsors in the early 1950s. The ‘DuMont Television Network’ began selling smaller blocks of advertising time to several businesses to compensate the production cost of different programs shown on it. This eventually became the standard for the commercial television industry in the United States. This method led the business sponsors to get control over the content of the show. The sponsors got the control over Television Networks in such a way to write the show. Though advertising on Television became expensive due to increasing competition among the business owners. It remained as a better option for business owners.

Advertising on Radio or Television Networks is a best option for the small business owners also due to the competition between different Radio and Television Networks established in the last decade.

Though, there are different methods available to promote a business and practice advertising. TV and Radio became the two options that a small business owner having proper knowledge about them can practice advertising through them.

Significance of advertising through advertising agency in India

Advertising plays a key role and it is more essential for any business to withstand in a competitive market. Sales of a product will be increased and it may vary depending on the marketing strategies. The main objective of the business is to provide services to consumers. Any company must choose marketing strategies with the help of Advertising Agency in India, since these ad agencies will help to reach its objectives and potential customers. Advertising creates awareness of the product or service and they help to educate, convince and motivate the customers towards your product. There are many ways to promote a product or to get the business in front of the targeted customers.

Traditional method of advertising include newspaper and print display ads, website banner ads etc. Please be patient since advertisements take some time to get the attention of the consumer towards a product or service. They help to increase the awareness of a product or service. Ad agencies will help to send awareness message of a product or service to your targeted consumers. These ads will make the consumer to respond quickly to a product or service offered by a company.

Ad Agencies in India will help to educate consumers about the service or product. They will provide a description of the technical features of the product or service in the promotions. They will make the people to get the interest in the product. These innovative promotions will help the brand to increase the usage of the product or service. Satisfying the needs of the consumer than creating new is a key for the success of any business in the marketplace. Ad agencies will concentrate on the benefits of the product or service to reach the objective of the business.

Ad Film Making is a Powerful Tool in Advertising

Saroj Ads is a famous Ad Film Agency headquartered at Chennai. It has branches in Hyderabad, Delhi and Bangalore. Saroj Ads create Ad Films with powerful ideas to be pumped in. Our Ad Films increase the reputation of your company through an energetic, niche and magical corporate video which encapsulates your business and products on the whole.

An imagination will take you everywhere and this is the principle that our best creative minds at Saroj Ad Agency live by. We try to find the creative connect between products and the potential customers. Our team creates exciting concepts followed by an impactful story line that highlights the product Unique Selling Point.

Saroj Ads will handle all the required needs of your company. We also takes care everything in relation to shooting Ad Films such as pre-production and production efforts as part of the ad shoot, editing, motion graphics, SFX and VFX and post production works.

The soul of a film of any style, any format is its script. Taking into account your target, products, services, unique sales preposition and other selling points that give you an edge over your competitors Saroj Ad Agency will develop a powerful ad film that will bring you huge results in terms of profits. What is unique is the fact that our creative team knows sales and marketing to a great extent. Right from script writing to site selection, voice over, camera handling and video editing we provide perfect and full support at each stage of film making. We are a one-stop destination for various kinds of film related services and strive hard to make Ad films which can influence large number of people.

An effective film is dependent on various things such as vision, script, camera work etc. Saroj Ads clearly understand the clients’ vision and purpose behind making the movie and portray it in the best way possible. The Ad films which were made by us are clear and meaningful in order to serve the purpose of our clients. To provide maximum satisfaction to the clients Saroj Ad Agency look after all the aspects related to clients’ business.

While making an Ad film we underline on every detail which is required for making a good film. We pose focus on each stage of pre-production and post production to ensure that our clients get best service from Saroj Ads.

For providing conceptual and creative advertisement solutions Saroj Ad Agency have twenty five years of experience in advertisement and film production and handled lots of domestic and international brands and served with modern-day concepts with creative scripts.

Here is what Film Production Agencies in India does

It’s a known fact that, everyone likes to be a star. Being a star actor, one will have a wide range of benefits which are huge fan following and wide range of identification by the public everywhere. All these will make you to feel honored. Do you know making of films is done by the many Film Production Agencies in India which involves the making of films, casts remuneration and everything. As entire film industry has been divided into four types which is Hollywood, Bollywood, Tollywood and Kollywood. We all know that Hollywood movies will be made with amazing actors with a whooping budget by the different film agencies which have experience in making.

After Hollywood, Bollywood is considered as the one of the highest money maker industry in India. Even Bollywood movies gets wide range of response across the globe. Delhi is not only the capital city of India but it also acts as a hub for making of films. That is why there are many Film Production Agencies in Delhi which has made several films till now and also accepts wide variety of films for Bollywood. Film production agencies not only just make the films but also recruits people in the suitable different specializations who are interested in it. Now a days, everyone dreams to be fame and wants to get noticed by everyone, there are many film production companies and agencies which recruits different category of suitable people to make the work more effective in their field.

There are huge number of Film Production Services in Delhi which involves making of films and supporting the producers by supporting financially and assisting them. Do you know when a big budget films are made, not only a single producer will bankroll the entire film. He will be surely supported by some other production companies. That is why such mega projects will be made under multiple banners and on by the hands of many producers.

What are the uses of Outdoor Advertising Agencies?

An Outdoor Advertising Agencies plays a pivotal role in improving the market standards of the companies. If you have ever observed the big posters, paper bills and banners on the side of the roads and highways, you can understand what the outdoor advertising is. Do you know, these type of advertising will double the standards of the businesses. That too, these type of big banners and paper bills are made visible in the areas where there is a scope of huge amount of population flow in the area. Initially, a company approaches outdoor advertising agency for the promotion of their product or service. Depending on the requirements of the particular company, advertising agency designs a plan to them and after finalizing the final plan, it decides to lock its master plan and executes it in very wider range.

Outdoor advertising techniques stands as one of the traditional methods and instant output method which were used since long time. Previously, separate teams will go to villages and town by the use of speaker boxes and speak loud about the particular company products and services to aware the public. But, as the world has been taking new shades everyday, almost all the newly established companies and organizations approaches the advertising agencies to promote their products and different type of services. That is why there are whopping amount of Outdoor Advertising Agency in India. A human eye catches the images which are more attractive which has glittering and unique designs. That is why many advertising agencies comes with different innovative concepts when they are promoting the brand of product of any company or organization.

As Delhi is the capital and one of the biggest and highly developed metropolitan cities in India, every individual dream to live in Delhi and hence it has whopping amount of population. Do you know what an Outdoor Advertising Agency in Delhi does?  As the public are highly educated and follows latest trends, they design and simulate such type of advertising tips and tricks which can grab thumping amount of public’s attention. Almost all the products and services will be endorsed by top film actors. Because, as the film stars have huge fan following across the country, every movie lover and normal person will look at the poster or banner of advertisement. Hence, almost all the advertising companies try to suggest their client companies, to endorse their product or brand by the film actors and at the end, the advertising company will make the ad more attractive in its appearance. Wanna design your ad in unique and innovative way? tired of wandering here and there? just logon to Sarojads.com and fulfill your number one dreams with us.

Ad Film Making is a Powerful Tool in Advertising

Saroj Ads is a famous Ad Film Agency headquartered at Chennai. It has branches in Hyderabad, Delhi and Bangalore. Saroj Ads create Ad Films with powerful ideas to be pumped in. Our Ad Films increase the reputation of your company through an energetic, niche and magical corporate video which encapsulates your business and products on the whole.

An imagination will take you everywhere and this is the principle that our best creative minds at Saroj Ad Agency live by. We try to find the creative connect between products and the potential customers. Our team creates exciting concepts followed by an impactful story line that highlights the product Unique Selling Point.

Saroj Ads will handle all the required needs of your company. We also takes care everything in relation to shooting Ad Films such as pre-production and production efforts as part of the ad shoot, editing, motion graphics, SFX and VFX and post production works.

The soul of a film of any style, any format is its script. Taking into account your target, products, services, unique sales preposition and other selling points that give you an edge over your competitors Saroj Ad Agency will develop a powerful ad film that will bring you huge results in terms of profits. What is unique is the fact that our creative team knows sales and marketing to a great extent. Right from script writing to site selection, voice over, camera handling and video editing we provide perfect and full support at each stage of film making. We are a one-stop destination for various kinds of film related services and strive hard to make Ad films which can influence large number of people.

An effective film is dependent on various things such as vision, script, camera work etc. Saroj Ads clearly understand the clients’ vision and purpose behind making the movie and portray it in the best way possible. The Ad films which were made by us are clear and meaningful in order to serve the purpose of our clients. To provide maximum satisfaction to the clients Saroj Ad Agency look after all the aspects related to clients’ business.

While making an Ad film we underline on every detail which is required for making a good film. We pose focus on each stage of pre-production and post production to ensure that our clients get best service from Saroj Ads.

For providing conceptual and creative advertisement solutions Saroj Ad Agency have twenty five years of experience in advertisement and film production and handled lots of domestic and international brands and served with modern-day concepts with creative scripts.

You can make a Movie Promotion Companies hit with this process

We all know that, movies are making huge revenue across the country and also across the globe now days. Do you know what is the main part of movie success is? it is none other than, promotion. Yes!  Film can do well at the box office without proper promotion. Even though it is Shah Rukh Khan or Salman Khan’s film promotion plays a vital role in marketing a business. That is why there are many Movie Promotion Companies in India. Even in a media meet, Shah Rukh Khan himself said that, every film including his too, need proper promotion. In Spite of having proper promotion and awareness among audiences, no film can survive at the box office. As the Bollywood film industry earns 100 crores in a single film, all these collections are made with major portion of promotional efforts. Delhi stands in number one position in movie making place, so there are huge number of Movie Promotion Companies in Delhi everywhere. There some star actors who won’t even attend any movie promotion events and media meets but, their films will surely blast the box office. But, only few stars might be of such type with their enormous fan following across the world such as, Rajinikanth, Kamal Haasan and Amitabh Bachchan.

 India is the place with lot of diversities, many religions and traditions. One can be a small product starting from hair pin to aeroplane. No one can run even a small grocery store business without proper advertisement or without knowing about the company. As the small, medium and big businesses are growing like a mushroom, proportionally, Ad Agencies in India are also growing in the same way. There are some reputed ad agencies which made their mark in India. Depending upon your type of business and the target of audiences, you will be charged in Ad agencies. There are many, Ad Agencies in Delhi which plays pivotal role in taking up the challenging businesses upon their shoulders to promote them. Do not wander here and there and you have got no result, just logon to Sarojads.com and post your ad and get outstanding range of results.

Film Production is an art of living

Film is the best example for art and creativity. Behind the making of every film, there will be a hidden story. Many filmmakers makes the film based on the real stories in order to create live atmosphere for the audiences based on their true stories. But, making a film is not an easy task, as it involves lot of risks and many responsibilities.  Everyone desires to be a star and they wanted to be recognized by everyone in the society. India is one of the developing countries in the world. As the population is growing day by day in India, most of the people are showing interest in Film Production Agencies in India.  For constructing a film, there involves wide range of permissions and starting from small camera to ultra high speed video sensors which records minute motions when the actors are acting, all these services are taken by the film production agencies. These agencies supports directors in everything aspect and ensures that everything is on perfect track.

Film Production Services in India plays a pivotal role in building a film with an out and out perfection. Film production services includes, digging every small info and prepares a big plan on it. When a film was finalized by a director, they dig all the necessary info which they need to make a film. Major risk is involves while selecting a perfect locations for the film making. Initially, these film production services provides deep presentation on their gathered info for film making and depending up on the budget of the film and locations they want to finalize.

We all know, Delhi is one of the major cities where the film era was raised and it is standing as one of the biggest support for the Indian cinema. According to the reputed search engine survey, there are whopping amount of artists who are interested to showcase their acting skills and mark their name as the top actors in Indian cinema. This is the main reason why there are many Film Production Companies in Delhi. Do you know, there are more number of small budget films which are released every year compared to big budgeted films. In the year 2015, around 150 cinemas were released from Bollywood. This explains the demand for the films. Do you want to make a film in low budget or high budget? Do you want to make your dream come true by making a film? Are you tired of finding a perfect film production companies and services which matches your likes and creativity? There is only one answer for all your questions, which is sarojads. We at sarojads will help to make your dream come true by making a film or an advertisement for your company or product. Just log on to sarojads.com and fulfill your dreams.

Media Planning and Buying

Media planning and Buying are the two important tasks of any media agency or advertising agency. Media planning and Buying activities of an advertising agency of media agency determines the combination of media, frequency of the advertisement or awareness campaign for an effective brand promotion at optimal price.

 Media Planning

Media planning deals with the selection of arena or space to promote a product in the open market. It deals with the selection of best combination of media for the public awareness program about a product. It improves the business by making the customer aware of the product. Media planning involves the techniques that influence the customer to use the product in a simple and smart way. So it is must for a manufacturer or business person to become a client of a media planning agency or advertising agency. The products manufactured as a part of business can be exhibited through media planning agencies to acquire the market. Media Planning not only deals with the selection of platform to make awareness about a product to the public, but also thinks about the time of campaigning also. The job of media planning agency is the selection of the best combination of media to exhibit or advertise a product before the public.

Media Planners

The team of professionals work in the Media Planning branch of an advertising agency will be called as Media Planners. They plans about the best media to run awareness campaigns and how many audience can be reached through which media, frequency  of the ads or awareness campaigns along with the investment cost of the media. Media Planners aims to meet the objectives of the marketing campaign.

Media Buying

Media buying deals with the procurement of space or media to promote the product at an optimal price and time. Media planning and Buying are the two important tasks of a media agency or advertising agency to be completed for an effective brand promotion.

Media Buyers

Media Buyers are different from Media Planners. Media Buyers thinks about station formats, pricing rates, demographics, geographic, and psychographics to meet the objectives of the awareness campaign of a product or service of their clients. They deal with the type of medium (radio, internet, TV, print); quality of the medium (to target audience, time of day for broadcast, etc.) along with how much time and space can be procured within the budget of the client. Media buyers work to purchase different media or platform both regionally or nationally within the budget allocated by the clients.

Media Planning & Buying at Saroj Ads

Saroj Ads is a media planning agency, got expertise in Media Planning and Buying from the past 25 years. The team of media planning and buying experts working with Saroj Ads got expertise to promote small firms within the budget of the client. Saroj Ads has a record of many small and micro firms benefitted with their media planning and buying strategies. Saroj Ads will first find the places from which the business originates. The experts of this ad agency categorize the customers to be reached. As a responsible media agency Saroj Ads look for the places of maximum business potential.

Ad Film Production a smart approach of Saroj Ad Agency

Advertisement is of different kinds. Advertisement is simply an announcement or publicity or promotion. Advertising makes a product best understood to audience before its purchase. Though there are different types of advertisement methods, ad film is an ultimate tool to yield business in short time. Ad film is an effective promoter that captures audiences’ attention. Any product can be exhibited virtually before the audience imagine and feel before its purchase.  Advertising a product through “ad films” plays key role to increase sales of goods, services, ideas and events in a big way. Ad film productions are meant to maximize the profit of a business in different modes. Ad films capture audience’s attention most effectively.

Saroj Ads, a leading Ad Film Agency, head quartered at Chennai with its branches spread around Hyderabad, Delhi and Bangalore, offers professional services for ad film production in a creative and convincing way. Saroj Ads takes responsibility to market different kinds and varieties of products representing the manufacturer in a respectful way.

Saroj Ad Agency acquired the reputation to promote various products from the past 25 years of promoted journey. Saroj Ads is an ultimate caretaker of its clients, while producing ad films. The team of Saroj Ads involves in the vision to launch passing through the stages of script, shoot and Ad Film Production works. Taking the responsibility, it targets different categories of audience with a creative view. Saroj Ads makes every effort to produce ad films in a fabulous way to result unique returns on any business.  Saroj Ad Agency has got all the skills to best film and presents your product before the audience of different categories.

Saroj Ads Agency has the zeal to grow with its clients. It aims to produce multifaceted benefits to the clients on setting brand image through its aesthetic views. Your ad film will go viral on television channels, net, YouTube and several other media networks from its Film Production House. Reach Saroj Ads to reach your goals in a creative and smart way through ad films.